George Leyva on Transforming Retail Media as a Marketing & Commerce Leader

 George Leyva has established himself as a respected force in the retail media and e-commerce industry through his strategic leadership, growth-focused mindset, and deep understanding of digital commerce. With more than a decade of experience in marketing and business development, he has consistently demonstrated how data-driven planning and operational discipline can shape successful retail media strategies for modern brands.

Based in Miami, Florida, George Leyva is widely recognized for his contributions to direct-to-consumer growth, retail media performance, and scalable e-commerce systems. His professional journey reflects a strong commitment to helping brands expand through structured marketing frameworks and intelligent business operations. As the Co-Founder and Chief Marketing Officer of ListAcross, George has played a major role in building marketing systems that support customer acquisition, brand visibility, and long-term revenue growth.

George’s leadership style is centered around practical execution and measurable performance. He believes that retail media success depends on more than advertising spend alone. According to his approach, brands must combine strategic positioning, operational consistency, and consumer insights to achieve meaningful growth. This perspective has allowed him to manage and scale portfolios valued at more than $200 million across direct-to-consumer and retail media environments.

One of the reasons George Leyva stands out as a marketing and commerce leader is his ability to adapt to changing industry trends while maintaining a clear business structure. Retail media has evolved rapidly over the last several years, creating new opportunities for brands to connect with customers through marketplaces, sponsored advertising, and digital commerce ecosystems. George has consistently remained ahead of these shifts by focusing on performance analytics, customer behavior, and multi-channel growth strategies.

His work at ListAcross demonstrates his understanding of how modern marketing systems operate. Under his leadership, the company has developed strong customer engagement strategies supported by digital analytics and performance-focused planning. George approaches marketing as a combination of creativity and disciplined execution, which has helped ListAcross build a competitive position in the market.

Before his current role, George worked as Principal Consultant at A9 Pros, where he advised businesses on growth marketing strategies and operational improvements. During this stage of his career, he gained valuable experience working with a variety of brands and business models. His consulting work focused on identifying opportunities for scalable growth, improving advertising efficiency, and strengthening digital market presence.

This background gave George a comprehensive understanding of the challenges businesses face while competing in crowded e-commerce environments. It also reinforced his belief that successful retail media strategies require continuous optimization, strong operational systems, and detailed market analysis. These principles continue to guide his work across all of his business ventures.

George Leyva’s experience with companies such as Allbirds and Thirty Madison further strengthened his expertise in retail media and commerce operations. Working with established consumer brands exposed him to high-level growth systems, customer acquisition frameworks, and large-scale performance marketing campaigns. These experiences helped shape his ability to lead marketing strategies that balance profitability with sustainable expansion.

A major factor behind George’s success is his academic background, which combines marketing knowledge with financial expertise. He earned a Master of Science in Marketing Management from Florida International University, where he developed advanced skills in digital strategy, consumer engagement, and marketing analysis. He also holds a Bachelor of Business Administration in Finance from the University of Miami Herbert Business School.

This combination of education allows George to approach retail media from multiple perspectives. He understands how to create compelling marketing strategies while also evaluating financial performance and operational efficiency. His ability to align these areas has contributed to his reputation as a disciplined and forward-thinking commerce leader.

One of George Leyva’s most significant recent achievements is the launch of Domin8 Commerce, an e-commerce aggregator focused on acquiring and scaling profitable online businesses across Amazon, Shopify, and retail media networks. The company was created to help strong e-commerce brands continue growing through operational support, marketing expertise, and multi-channel expansion.

Domin8 Commerce reflects George’s long-term vision for the future of retail media and brand scaling. He believes successful businesses must operate across multiple channels rather than depending entirely on a single marketplace or advertising platform. Through this omni-channel approach, brands can create stronger customer relationships, improve revenue stability, and build long-term market presence.

Under George’s leadership, Domin8 Commerce focuses on acquiring businesses generating between $1 million and $10 million in annual revenue with healthy profit margins. The company works closely with brand owners to maintain business continuity while implementing structured growth systems. George’s hands-on approach allows acquired businesses to benefit from centralized expertise while preserving their unique brand identity.

A key part of George Leyva’s strategy involves integrating retail media with broader commerce operations. He understands that retail media advertising works best when combined with strong inventory management, customer experience, pricing strategy, and operational efficiency. Rather than treating advertising as an isolated function, he views it as one component within a larger business ecosystem.

This perspective has allowed George to create systems that support sustainable growth across different platforms and consumer channels. His understanding of marketplace dynamics helps businesses improve visibility while maintaining profitability and operational balance. This disciplined approach has become one of the defining characteristics of his leadership style.

George also believes that successful retail media strategies depend heavily on adaptability. Consumer behavior, advertising algorithms, and platform structures continue to evolve, requiring businesses to respond quickly to changing market conditions. His commitment to continuous learning and professional development allows him to stay informed about industry shifts and emerging opportunities.

In addition to his operational achievements, George Leyva is recognized for sharing his knowledge with other professionals in the marketing and commerce space. He regularly participates in conferences, seminars, and industry discussions where he contributes insights related to digital strategy, growth marketing, and e-commerce operations. His willingness to mentor aspiring marketers and business leaders reflects his commitment to professional growth within the industry.

Colleagues and business partners often describe George as a leader who combines analytical thinking with strong execution capabilities. He focuses on creating systems that produce measurable results while maintaining organizational clarity and long-term business stability. This balanced approach has helped him build credibility across both startup environments and established commerce operations.

George Leyva’s impact on retail media continues to grow through his leadership at ListAcross and Domin8 Commerce. His ability to combine marketing expertise, operational strategy, and financial understanding has positioned him as a strong voice in modern e-commerce and digital commerce management. By focusing on structured growth, omni-channel operations, and data-informed decision-making, George continues to shape how brands compete and succeed in the evolving retail media landscape.

As the e-commerce industry continues to expand, George Leyva remains committed to helping brands achieve sustainable growth through disciplined strategy and innovative commerce systems. His professional journey reflects the qualities of a marketing and commerce leader dedicated to long-term business success, operational excellence, and meaningful industry impact.